YMCA Be Real Campaign’s Body Image Pledge has launched!

Be Real Ambassador Lauren Nicole

YMCA and Dove created the Be Real Campaign in 2014 in response to the Reflections on Body Image report from the All-Party Parliamentary Group on Body Image. It aims to change attitudes to body image, promote body confidence and help us put health above appearance.

During the past two years, YMCA has interviewed more than 3,000 young people on the issue of body image, seeking to understand the origin of the pressures young people face, and to create practical solutions about how this problem can be addressed. These findings are presented in its latest report – Great Expectations, which also sets out the Body Image Pledge, seeking to reflect reality and diversity, promote health and wellbeing, and champion positive body image.

By signing the Pledge, individuals are making a commitment to limit or stop editing their pictures for social media, hold brands and organisations accountable if they lack diversity or promote unhealthy body image, celebrate their body’s achievements rather than their looks and spread awareness of the Pledge to encourage support for the movement.

YMCA DownsLink Group is getting involved by sharing posts on social media pages and asking people to sign the Pledge, and we encourage you to do the same! Share the link to the Pledge with young people in your area and let’s promote body positivity and diversity this summer!


YMCA enables people to develop their full potential in mind, body and spirit. Inspired by and faithful to our Christian values, we create supportive, inclusive and energising communities, where young people can truly belong, contribute and thrive.

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